Introduction

This course offers insights into global startups and investments beyond China. It helps local businesses tap into international resources, boost e-commerce, and connect with clients and partners. It also aids manufacturers in expanding their network and covers key e-commerce strategies for broader reach and sales.

Modules

Explore the comprehensive modules designed to provide insights and strategies for businesses targeting the global market.

Module 1: Introduction to Global Startups
  • 1.1. Understanding the Global Startup Ecosystem
  • 1.2. Key Differences: China vs. Global Startup Culture
  • 1.3. Success Stories: Chinese Startups Going Global
Module 2: Investment Opportunities Outside China
  • 2.1. The Investment Landscape: SEA, Europe, North America, and More
  • 2.2. Evaluating Investment Opportunities
  • 2.3. Risks and Rewards of International Investments
  • 2.4. Case Study: Chinese Investors in Silicon Valley
Module 3: Accessing Global Resources for Local Businesses
  • 3.1. Global Supply Chain Management
  • 3.2. International Marketing and Branding Strategies
  • 3.3. Collaborative Tools and Platforms for Global Operations
  • 3.4. Legal and Regulatory Considerations
Module 4: E-commerce Mastery
  • 4.1. Introduction to Global E-commerce Platforms
  • 4.2. Strategies for Selling on Amazon, eBay, and Other Platforms
  • 4.3. Digital Marketing and SEO for E-commerce
  • 4.4. Cross-border Payments and Logistics
  • 4.5. Case Study: Alibaba's Global Reach
Module 5: Connecting with Global Manufacturers and Suppliers
  • 5.1. The Power of B2B Platforms: Alibaba, Global Sources, and More
  • 5.2. Building Trust with International Partners
  • 5.3. Quality Control and Assurance in International Trade
  • 5.4. Navigating Tariffs, Trade Wars, and International Relations
Module 6: E-commerce for Manufacturers
  • 6.1. Transitioning from B2B to B2C: A Guide for Manufacturers
  • 6.2. Branding and Marketing for Manufacturing E-commerce
  • 6.3. Customer Service and After-sales for International Customers
Module 7: Networking and Building Global Relationships
  • 7.1. Attending International Trade Shows and Conferences
  • 7.2. Digital Networking: LinkedIn, WeChat, and Beyond
  • 7.3. Cultural Etiquette and Communication Skills
  • 7.4. Building Long-term Partnerships and Joint Ventures
Module 8: Future Trends
  • 8.1. The Future of Global E-commerce
  • 8.2. Emerging Technologies: AI, Blockchain, and Their Impact
  • 8.3. China's Role in the Global Digital Economy

Additional Resources

Supplementary materials and tools to enhance your learning experience.

  • Recommended Books and Articles
  • Online Platforms and Tools
  • Networking and Industry Groups